Directs attention in a crowded space.

Pamela Olecki — art direction and graphic design for brands, campaigns, editorial, and spaces. A love of typography drives systems thinking carried across print and digital.

Art Director & DesignerFreelance
Associate ProfessorArtCenter College of Design
BasedSan Diego

Selected Work

A running index, not a highlight reel — curiosity paired with attention to detail.

BET
Logo Development
Acorn TV
Brand Identity
TCM
Logo Development
Alloy
Logo Development
Amazon, Climate Change Arena
Spatial Design
Hulu
OOHLogo DevelopmentEditorial
Knoll
Editorial
National Geographic Magazine
Editorial
Sephora
CampaignLogo Development
History Channel
Logo Development
Discovery Land Company
Brand IdentityEditorial
Imagine
Logo RefreshBrand Architecture
Beautycounter
Brand Identity
Thing Magazine
Editorial
Women's Wear Daily
Editorial

Successful direction is focused on purpose, impact, and craft — knowing which idea deserves the room, built through exploration, experience, and attention to detail.

Pamela is an art director and graphic designer with over 20 years in branding and editorial design. She believes in collaboration and high standards, and now focuses on sharing that experience with a new generation of designers — applying analytical, strategic thinking to multi-platform visual communication.

Her work spans editorial, fashion, beauty, culture, entertainment, technology, non-profit, and finance — magazines, brand identities, campaigns, wayfinding, and experiential design for clients including National Geographic Magazine, Disney, Warner Bros., Imagine Entertainment, TCM, BET, LA Phil, Hulu, Sony, and Sundance Institute. Typography runs through all of it.

As an associate professor at ArtCenter College of Design, her hands-on experience shapes how she teaches the complete creative process — from research to strategy to execution — with close attention to each student's own abilities and point of view.

Within a team, she works highly collaboratively and brings her focus to a company's goals with curiosity and enthusiasm.

  • Brand identitySystems, not just marks
  • Campaign directionConcept through delivery
  • Spatial designInstallations and retail
  • EditorialLayout, art direction, print
  • PackagingStructure, design, materials

Has worked with

Studios and brands in the US and Germany.

Sibling RivalryTrollbäck & CompanyVersusImaginary ForcesLoyalkasparWomen's Wear DailyESPNAppleHuluDisneyAmazonSt. Jude Children's Research HospitalLA PhilNFLSonyWNBASephoraNBAAlloy

Have a project that needs support?

hello@pamelaolecki.com
San Diego, CA — open to travel

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A second paragraph can go here for additional context, process notes, or results.

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