Turner Classic Movies is a destination where classic movies become relevant today.
Sibling Rivalry invited me to develop the new logo that would be part of the new identity system for TCM that the agency was working on.
This new identity system is centered around the “C”. It takes on diverse forms and shapes and illustrates and activates the content on screen.
In addition to developing the hero logo and its variations for all franchises, I also had the chance to work on the many variations of the “C”.